Monthly Archives: May 2011

Effect of Political Advertising – Breathing in and Breathing out

Voting is compulsory for every Australian resident. How do you make your ‘respectful’ decisions? Are the so-called ‘democratic elections’ really ‘for the people and by the people’?  In this blog, I will focus on the different modes of publishing of advertising for the elections and their changing effects due to various publishing.

During the elections in present-day society, there are two main streams of advertising publishing: print-out and online version. Print-out advertisings, such as pamphlets, brochures, postcards, letters etc., are usually delivered to residents’ living place via mail or distributed on streets. Regarding the online version, it often transforms the static print-out advertising into a more interactive interface, such as animation or graphic design etc., but definitely convey the same information. The main differences between the two streams are updatability and timeliness. In the online arena, advertisers can update their content at any time and audiences can grab new information in time merely by clicking the refresh button in a browser. By contrast, the print-out version cannot be revised once it has been published. People may critique the credibility level of the breathing-out (distribution) information as opposed to the potential impact on the voters’ decisions. It is generally because the public is not 100% sure about the source the advertising groups “breathing in”(aggregation). People tend to contend that the amount of profit the advertisers are able to get depending on how brilliant the presentation of the advertising of a candidate could be rather than the truth of the advertising content.

However, the question is why political parties spend billions of dollars promoting themselves through different modes of publishing advertisements with a definite recognition of the problem mentioned above.  The reason is that all parties try their best in various modes of advertising publishing so as to influence the swinging voters who have less knowledge about political campaign and depend on the advertising to make their final decisions (Errington & Miragliotta, 2007).

Therefore, the political advertisings do have an effect on voters, particularly swinging voters. Also, the extent of impact varies from one publishing mode to the other. The relationship between the publisher and audiences determines the “cause and effect” on how the public interact with the elections.


Errington, W & Miragliotta, N 2007, Media & Politics: An Introduction, Oxford University Press, UK, p.100 – p.110



Visualization for emotional sound

Every day we perceive sound from the outside of the world. Our ears undertake the heaviest “task” for hearing the sound. Have you ever thought about what sound looks like? Let’s go on a journey of sound visualization.
My visualization group of the course ARTS 2090 at UNSW created a graph for the visualization of emotional sound.  See the graph below:

The graph was created by Chang Jiang, Hoi Leong Lee, Isabelle Summerson.

In the graph, four colors distinguish four different emotions. The expression of the colors reflect the visual feeling that specific emotion potentially has. The way that the sound is visually presented is through the graph of sound frequency. We got the shape of the sound frequency through the steps: firstly, select and download the sounds according to the description in the Soundbank at UNSW, which match the best with the selected
emotions. Then, import the sound into the application called Soundbooth to get the credible sound wave. After we got all the sound, we use the application called Fireworks to form our purposed graph. We changed the color of different emotions. More importantly, we overlapped two sets of extreme opposite emotion in one graph to make a comparison and the overlapped areas shown in a different color reveal the similarities of the totally different emotions in the sense of hearing. However, interestingly we found that though the extreme opposite
emotions sound very different, it appears a lot similarities when we actually make it visible.

As for the critique on the data, the shape of the sound wave visualizes the sound we normally hear. We chose this data set to exploit the similarities between the patterns of emotions at opposite extremes. Moreover, the graph gives the public the understanding of the appearance of sound through using the sense of vision. The two main limitation of this visualization, firstly, limited data set cannot indicate the similarity pattern of the emotional sound and the result might vary if the sound produces by different people. Another one is that some of the psychological emotion cannot be visualized and presented through sound wave.


Assessment Two for ARTS2090 at UNSW: Visualization
Project (Graph) was created by Chang Jiang, Hoi Leong Lee, Isabelle Summerson.


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